Select Work Samples

Below are dozens of links to my copywriting and content work. In addition to this body of work that’s largely focused on production, I’ve gained experience over the past several years working on large-scale projects in more strategic, leadership positions. My work with SapientRazorfish is a good example.

While I was originally contracted by SapientRazorfish to write product descriptions, my role over the course of a year shifted into that of a team leader. I managed writers and designers, led client reviews and workshops, and provided creative direction for a massive eRetail project in which our team was tasked to create over 100 pages of original content for 830 SKUs. I learned the ins and outs of Amazon and eRetail best practices and as a result, have been approached with opportunities in this line of business ever since.

Recently, I was contracted by MXM (part of Accenture Interactive) to consult on a new business pitch aimed at another global CPG company looking to optimize, enhance, and create new best-in-class eRetail content across their various brands. And currently, I’m contracting with Mosaic to work on a similar eRetail project in the confectionary industry.

If you’re interested in working together or collaborating on a project, please fill out the contact form on this page. Thanks for checking out my work! What I do would not be possible without incredible, imaginative clients like the ones listed below (and possibly, you).


Creative Projects with SapientRazorfish 

Amazon Enhanced Content by Brand

Additional Copy for Trojan Brand Condoms

Ally is a brilliant leader. I pushed her to go beyond just writing the copy but taking hold of the copy team. She led the client in highly visible workshops. In moments where I had to transition the design team leadership Ally stepped up and managed the team. More importantly, she managed up to me and told me what she needed to make the team successful.
— Mark Rosal, VP, Senior Group Creative Director at SapientRazorfish

Content Samples by Industry — B2C

Retail

I had the pleasure of working with Ally for almost 2 years at One Click. During her tenure on the team, I was impressed with her natural instincts and easy-going spirit. She was able to produce quality content in a short amount of time, and was rarely rattled when something unexpected was dropped on her plate. Her ability to calmly assess a situation and quickly create a solution is a true talent that can be successfully applied to a variety of projects and roles. Ally would be an asset for any project or role requiring a mix of creativity and problem solving, and comes with my heartfelt recommendation.
— Angie Stocklin, COO & Co-Founder at One Click (Felix + Iris, Sunglass Warehouse, Readers.com)

Food + Beverage

Ally was great to work with. She was always on time with her content, and was great at listening to feedback. She did a good job taking a topic that she did not know much about, and was able to write helpful and meaningful content to help us attract new customers. Would definitely recommend Ally to anyone looking for help writing online content for their blog and/or eCommerce site.
— Bryan Johnson, Chief Problem Solver & E-Commerce Guy at Great Fermentations
Ally is one of those super-dependable and trustworthy freelancers that continuously kept us in the loop with her progress and had no problem integrating our feedback into the final product. She’s a great person, easy to work with, and an awesome writer...
— Stephen Hall, Co-Founder at Tinker Coffee Co.

Tech Accessories

We contracted Ally for writing services about six months ago. Ally jumped right in and was able to contribute immediately. The demands were high and at times, quick turnarounds were needed. Ally never disappointed and I would highly recommend her services.
— Mendy Werne, CEO at BLASTmedia


The professionalism and flexibility that Ally showed while working as an outsourced member of our team was a big help on a tough project. We wouldn’t hesitate to bring Ally into the next project that needs premium writing.
— Chris Theisen, Digital Strategist at Bluesky Technology Partners

SaaS

We love working with Ally on our yearly SaaS Startup Founder’s Guide, a book filled with content for SaaS startups. The chapters in this book come from different authors and she really helps us structure each chapter and create a cohesive voice for the guide. She exceeded our expectations as a copy editor because of her understanding of the startup scene and creative thinking. We would highly recommend her to anyone who needs help writing, structuring or editing content.
— Melanie Picard, Senior Manager, Strategic Events, AppExchange at Salesforce for Startups

Ally is a true delight and visionary. I had the pleasure to work with her on a communications and social media strategy for Film Indy. We focused particularly on building a robust following through blog posts and social media interaction. I came away from my time with Ally with a full strategic plan and plenty of ideas to keep my bloggers and our team busy for the whole year! If you are looking for someone you can trust to let loose on her own and bring back creative ideas that align with your brand, Ally is the woman for you!
— Teresa Sabatine, Film Commissioner for the City of Indianapolis